Claude Code skill
Competitor analysis
Open source

competitive-research

Competitors, their pricing, flows and reviews, with table stakes split from differentiators.

Scope and positioning lean on a picture of the market, and a competitor table filled from memory looks as confident as a real one. Here every price and quote has a link, and what could not be found goes on a list of gaps.

Year: 2026
Needs: Claude Code
Optional tools: Web search, a browser tool
License: MIT

View on GitHub

Install

git clone https://github.com/VladPolyakov-art/competitive-research ~/.claude/skills/competitive-research

What it writes

Fixed file names, so the other skills in the kit find them without asking. Each file also gets a row in research/INDEX.md.

research/competitive-analysis.md: Competitor cards, feature matrix, voice of users, threats, knowledge gaps and sources.
research/competitive-analysis/screenshots/: Screenshots of live sites, when a browser tool is available.

How it works

Direct, indirect, workarounds3-5 direct competitors and 2 indirect ones, including spreadsheets, chat apps and paper. The ones you name are always in.
No source, no factA price, rating or quote needs a page that was opened. Vendor comparison pages are flagged as interested sources.
Public part onlyIt does not register, log in or fill in forms on competitor sites. Behind a login it uses docs, pricing pages and reviews.

What the agent does

01ReconnaissanceReads your brief and any sibling files, then asks only what is missing.
02Competitor listDirect and indirect competitors, each with one line on why it is there.
03CardsPositioning, pricing as seen that day, key flows, strong and weak UX.
04Voice of usersRepeated complaints and requests from reviews and forums, each with a link.
05MatrixYes, partial, no or unknown per feature, then table stakes and differentiators.
06Threats and gapsWhat could hurt the product, and a numbered list of what public sources do not show.

Works with the kit

None of these is required. With an empty research/ folder it works from what you give it, and when a sibling’s file is there, it reuses it instead of redoing the work.

Reads

deep-researchMarket facts and competitor names already found.
proto-personasWho the user is, in their own words.
ux-auditObserved UX of a competitor.

Read by

ux-auditTakes its product list and URLs to audit.
deep-researchDigs where its gaps are, without repeating it.
proto-personasNamed competitors and review pains.
simulated-interviewRealistic pains and the tools a persona uses today.
feature-researchThe starting point for how others solve a feature.

Part of the Product research kit: six skills, one research/ folder and one set of evidence tags.